Brain Power

The new training package you purchased from a trusted vendor has all the bells and whistles—a cutting-edge, immersive simulation; e-learning modules; and even live, inperson classes. And yet six months later, your assessments reveal that the learning goals you set for participants have not been met. What could have gone wrong? As elaborate and comprehensive as the training was, it still may not have optimized the way your learners’ brains work. Training recently got input from several brain science experts and one corporate trainer on how to deliver training that optimizes your employees’ brain function.

“The medium is the message,” Marshall McLuhan famously said—and that appears to be especially true in training. If you and your company’s executives are not showing through your own work processes and behavior what you expect from employees, your message likely will go unheeded. Even the mood of the trainer and managers can make a huge difference. “Thanks to the discovery of mirror neurons, we have found that individuals understand each other perfectly and tend to ‘set in motion’ in their own brain the areas related to actions and emotions they witness in others,” says Matteo Rizzato, co-author of “I Am Your Mirror: Mirror Neurons and Empathy.”

Rizzato says that before trainers and managers present to learners, they should assess their own state of mind. “The first thing I do when I walk into a classroom is to make sure my state of mind is clear and consistent: A minimum concern on my side would be detected and would ruin learning.”

Indeed, sometimes the greater training lessons—whether they be new manager training, corporate compliance, or learning the details of a new product—can be derailed by negative emotion in the classroom or work group. Training often needs to address underlying, distracting issues before learning goals can be reached.

“A minor grudge between two people is often enough to generate a disagreement between them about the slightest possible matter,” says Rizzato. “This can create conflict and a great productivity loss, as well as destroy company harmony, if the whole matter is not governed by specific training focusing on mood management.”

Most of us heard when we were in college that cramming doesn’t result in long-term learning, and that appears to be true, according to Alice Kim, Ph.D., of The Rotman Research Institute. Dr. Kim says research shows short learning modules over a long period such as six months or a year with practice retrieving the information is best. For example, rather than have new product training take place just six weeks prior to a product launch, it’s much better to have it take place three months before or longer with tests each week in which learners are forced to retrieve the information they have committed to memory. Adhering to the two key principles of spacing learning out and practicing retrieval is far more important than worrying about catering to learning style. “It’s a misconception that trying to match knowledge delivery to someone’s personal learning style or perceptual preference translates to better learning,” Dr. Kim says. “There is no scientific evidence to support it. On the other hand, there’s a lot of evidence to support other proven strategies that training providers should be paying closer attention to, such as spacing out content and practicing retrieval.”

Formal learning structures with specialized modules or sessions sometimes are needed, but in many cases, learning by observing and doing and then informally getting evaluated is best, says corporate trainer Michael Blight, senior consultant, Walker Sands Communications. “If you are a smaller firm, less formal means of evaluation are fine,” he says. “For example, PR firms usually require their employees to interact with clients. Staff members typically sit in on calls with the client as they observe managers or other highertiered employees interact with the client.”

Blight also notes the importance of putting the learning into context so employees understand the company’s ultimate goal. “Why is it that they are working for the company in the first place? Why is it important that they overcome these challenges? Employees need to get in the mindset of seeking out new challenges to continue to grow—personally and professionally.”

Rather than rolling training out to learners, you can get them more engaged in the learning, and have the learning be more effective, by having them help create it, says Tim Riesterer, chief strategy and marketing officer at Corporate Visions. “If you can get participants to feel like they are co-creating their experience, they will more highly value the training.”

Riesterer notes an experiment by Dan Ariely, a behavioral economist from Duke University, and his colleagues that shows the act of building furniture resulted in the buyer of the furniture valuing the furniture more. “The same could be true if you can integrate this co-creation concept into your training offerings,” Riesterer believes.

Taking Riesterer’s idea, you could, for instance, have learners divide up the material, do their own research, and then take turns presenting to their classmates.

Riesterer’s colleague, Lisa Cummings, vice president of Products for Corporate Visions, says the language a trainer uses also should put the spotlight on the learners themselves. “The default is to say or write ‘we’ because it feels welcoming. It feels like collaboration and teamwork. You might say, ‘What we’re going to learn today is…’ or ‘Next, we’ll click here.’ By shifting to ‘you’ phrasing, you’re making your participant the hero of your story,” Cummings points out. “You’re helping them try on what you’re saying. By shifting to, ‘What you’ll learn today is…’ or ‘Next, you’ll click here,’ you’re putting them at the center of the story.”

Similarly, Josh Davis, Ph.D., director of Research and lead professor at The NeuroLeadership Institute, says it is important for trainers to ask learners to apply the lessons to their own past experiences. “We all know from experience how good an insight can feel. It has been shown that one reason insights are so memorable is because of the increased emotional brain activity,” says Dr. Davis. “For example, after 15 minutes of sharing content, a trainer can pause, and give learners a question to write or talk about regarding the relevance they see.” 

Source url :