Use Bookends to Boost Presentation Impact

Ever wondered how to start your presentation?  Lots of people struggle with how to open up their remarks.  Even more worry about how to have a powerful close.  Learn how bookending your presentation takes the stress of both these problems away.  Bookends are simply communication devices and presentation tools that you use at both the opening and closing of your comments.  They can range from a story, to a quote, to a combination of statistics and questions.  The point is to use powerful hooks at the beginning of your presentation as your first bookend.  Then re-use the same hooks at the end of your presentation comments, but with a closing twist.  These bookends really work well with questions.  For example, you may start by asking your audience a powerful question then close by asking them the question again.  As a powerful presenter, your presentation remarks will emphasize all the audience has learned in between the opening and the closing bookend.


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About the Author:  Suzanne Guthrie is a well respected communications facilitator. She has led presentation skills training courses across North America, Europe and Asia.