Develop Your Presentation Skills From Beginning To End

There are three important elements to every presentation; the beginning, the middle and the end.  Most of us spend a lot of time on the meat and potatoes of our presentation which tends to become the middle of the entire session.  In professional presentation skills training courses, you will learn about how to create a winning beginning and end that increase your impact dramatically.


The beginning of your talk or presentation is an opportunity to hook the audience.  This equates to a level of engagement that keeps them listening attentively to the rest of your remarks.  The hook can be any number of strategies but here are top choices that are most persuasive: a statistic, a question, an anecdote, a number or a fact.  Try combining two or three hooks together to draw in your listeners by illustrating a dilemma or problem they face. Then once they’re hooked follow up with how your presentation will solve the dilemma they face; this is often known as the solution.  The beginning is also a great time to share your credentials and why you are an expert on your presentation topic. Use the beginning to identify the 3 core elements of your presentation to alert listeners to what they’ll learn in the middle.  And of course use the beginning to explicitly identify what the listener will gain by sitting through the entire talk.  You can learn more about presentation skills and presentation skills training courses at or at


The middle of the presentation is where you share the bulk of your remarks.  Keep the middle organized by using three key points, as introduced in your beginning.  Remember to expand on each point and talk in an open relaxed manner but always bring your remarks back to the overall theme or solution that you introduced in the beginning.  The middle can be expanded in length to suit the situation but should always be clear and focused on your overall solution or theme. Learn more about how to format the middle section of your presentation at or by visiting us at



The end is the time to tie all your remarks back to your original purpose. What was the hook you shared at the beginning?  Now is a good time to mention it again to remind listeners how you started the session.  Also take time to revisit the theme and the three key elements that you discussed.  Overall, the end is the time to highlight how your session not only provided a solution to the dilemma faced by the group, but how your key points all contributed to a great take-away gained by those who attended.  You can learn more about presentation skills and presentation skills training courses at or at



All in all, a good beginning and ending can serve as valuable bookends which add immeasurably to your presentation skills and public speaking skills!  Learn more about how to master your presentation skills by requesting a copy of our Free Report on Presentation Skills at or at



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